Organize a link in bio that helps visitors choose
Create a useful profile link list in Links: choose the right identity, set listed and pinned links, order destinations and check the public experience.
A link-in-bio page works when a visitor can recognize you, find the relevant destination and understand what happens next. A long list of equally vague buttons makes that harder. Before adding links, decide which action matters most this week and which destinations remain useful throughout the year.
Links manages short links of your own, under Your links, and for your Reunified identities. An identity’s links can appear on its public profile, the same profile you can manage in Studio. This guide is about choosing and maintaining those links so the page helps people who arrive from a social profile, an event or a campaign.
Choose the identity before creating links
Open the Links app and choose the identity whose public profile you want to update. Check its handle and team, especially if you manage both a personal brand and a business. Links under Your links don’t belong to any profile, so they can’t be shown or pinned there.
Create the link in the intended identity with a descriptive title and its destination URL. Open that destination while signed out before sharing it. A document that requires your account, an expired registration page or an unpublished shop page creates a dead end even when the short link works.
If you can see a team identity but can’t edit its links, ask the team for permission to manage them. Don’t create a copy under a different identity to get around permissions; visitors need a consistent name and destination.
Separate visibility from prominence
Identity links have two separate settings. “Show on profile” lists the link in the profile’s Links tab. “Pin to profile” shows it at the top of the profile, next to the social accounts. Turning on one doesn’t turn on the other.
Use both when a link belongs in the full list and deserves a place at the top. Use “Show on profile” alone for a useful long-term resource. Turn both off to take a link off the profile without deleting its short link. A link that isn’t on the profile isn’t private: anyone who has its address can still open it.
To change the order, drag links in the identity’s list. Check the public profile afterwards, because people use the pinned area and the Links tab in different ways. Don’t pin everything; pinning works when it shows what matters most right now.
Write labels that explain the destination
Replace “Here” or “More” with an outcome: “View the workshop schedule,” “Browse ceramic pieces” or “Read the beginner’s guide.” W3C’s accessibility writing guidance recommends meaningful link text so readers can understand a link’s purpose. Clear labels also help someone scanning a narrow phone screen.
Add details where they help people decide, such as the month of a workshop or the language of a guide. Keep each promise accurate: “Book a consultation” needs a working booking page; “Contact details” fits an information page. Use HTTPS pages for contact details, registration or payment. Listing a link doesn’t create a form, send email or add a checkout.
Arrange a practical five-link example
Consider a ceramic artist preparing a weekend workshop. The immediate action is registration, while the portfolio and care guide remain useful after the event.
| Priority | Label | Placement and purpose |
|---|---|---|
| 1 | Reserve a place in November’s workshop | Listed and pinned while booking is open |
| 2 | Browse current ceramic pieces | Listed; a lasting route to the collection |
| 3 | View the portfolio | Listed; examples for new visitors |
| 4 | Read the ceramic care guide | Listed; useful after a purchase |
| 5 | Find contact and studio details | Listed; practical information |
After the workshop fills up, change the first label and destination to a waitlist page only if that page exists and accepts requests. Otherwise, unpin it and move the collection up. A good profile shows what’s available now, not a pile of expired announcements.
Test the public page as a new visitor
Open the profile while signed out on a phone and a computer. Check the identity name, pinned area, Links tab and order. Follow every link through its short address, then verify the final page, language and action. If you use routing rules, test the relevant devices and language settings too.
If a link is missing, check that you’re in the right identity, both profile settings and the paying account’s credits. When the credits run out, the links pause and that identity’s links leave its profile until credits are added. If the destination is wrong, check the main destination and any rules before you create another link. Changing the destination keeps the existing short link.
Review usefulness without inventing conversion rates
Check the page after each campaign and plan a regular review. Unpin what’s out of date, fix labels and keep long-lasting resources easy to reach. Write down the date and reason for each big change so you can make sense of later click totals.
Links counts clicks from people, not from bots or link previews. That total isn’t the same as unique visitors, profile views or a conversion rate. To know whether someone booked, you need numbers from the booking page. Use UTM links and click analytics for a clearer measurement plan. Links doesn’t store visitors’ IP addresses or set cookies, but the sites you link to may collect their own data.
Links handles the destinations and their profile placement. For articles, RSS and subscription entry points on the shared identity, read Studio’s profile publishing guide. Keep each link’s promise specific, and verify the complete path before asking your audience to use it.