Universal book link: send readers to their local Amazon store
Make one book link that sends each reader to the Amazon store for their country, with rules from KDP’s Kindle store list, a fallback and a test plan.
A universal book link is one address that sends each reader to your book in the Amazon store for their country. Without one, a reader in Sydney who opens an Amazon.com link lands in the US store, not Amazon.com.au. A short link with country rules and Amazon.com as the fallback fixes that.
This guide follows a made-up author and her Kindle mystery, “The Lantern Keeper”. It covers Amazon’s Kindle stores only, not Apple Books, Kobo or affiliate links. Links sends readers to the store pages you give it, but it doesn’t find those pages or check that the book is on sale.
Collect the store links for your book
On your KDP Bookshelf, find the book and move the pointer over “View on Amazon” next to its title. It lists each Amazon store where the book is published (KDP’s Bookshelf help).
Open each store, confirm the right edition is on sale, and save the address without search terms or tracking text. Keep paperback addresses separate: the table below covers Kindle eBooks only.
The author chose worldwide rights, so her eBook is in all 13 Kindle stores and she saves 13 addresses.
Map countries to Kindle stores
KDP’s eBook distribution rights page lists the countries each Kindle store serves:
| Store | Countries it serves |
|---|---|
| Amazon.com | United States, and other countries where the book is available |
| Amazon.co.uk | United Kingdom, Ireland, Guernsey, Isle of Man, Gibraltar, Jersey |
| Amazon.de | Germany, Austria, Liechtenstein, Luxembourg, Switzerland |
| Amazon.fr | France, Monaco, Belgium, Switzerland, Luxembourg |
| Amazon.es | Spain, Andorra |
| Amazon.it | Italy, San Marino, Vatican City, Switzerland |
| Amazon.nl | Netherlands |
| Amazon.co.jp | Japan |
| Amazon.com.br | Brazil |
| Amazon.com.mx | Mexico |
| Amazon.ca | Canada |
| Amazon.in | India |
| Amazon.com.au | Australia, New Zealand |
Switzerland appears under three stores and Luxembourg under two, so country alone can’t decide those. Amazon.pl and Amazon.se aren’t on this list, so readers in Poland and Sweden go to Amazon.com. Recheck the page before you build.
Build the rules in the right order
In the Links app, create a link with the Amazon.com page as its main destination. Everyone who matches no rule goes there, including visits whose country is unknown. Links checks rules from the top and the first match wins, so add them in this order:
- Switzerland and French: Amazon.fr
- Switzerland and Italian: Amazon.it
- Luxembourg and French: Amazon.fr
- Germany, Austria, Liechtenstein, Switzerland and Luxembourg: Amazon.de
- One rule for each of the other 11 stores, with its countries from the table, leaving out Switzerland and Luxembourg
In a rule, several countries mean “or”, and a country plus a language means “and”: rule 1 matches only Swiss visits whose browser’s first language is French. Swiss and Luxembourg visitors with German or any other first language reach rule 4. Amazon.de is the author’s choice for them: KDP doesn’t name a default.
That’s 15 rules, under the limit of 20, and Amazon.com needs none. The routing guide explains matching. Links doesn’t pass on anything added to the end of the short link, so each saved address must be complete.
Give readers a way to choose another store
Country comes from where the visit comes from. It isn’t the reader’s nationality or the store their Amazon account uses. A British reader visiting Spain gets Amazon.es, and a VPN user gets the store for the VPN’s country.
So next to the short link, add a line such as “Other Amazon stores” leading to a page that lists all 13, like the book page on your website. A link under one of your identities in Links can also be pinned to the top of that identity’s public profile (organizing a link in bio).
Test the routes and read the statistics
Changing your browser language tests a language rule, not a country rule. For countries, use a VPN set to that country or ask readers abroad which store opened:
| Test visit | Expected store |
|---|---|
| Switzerland, French first | Amazon.fr |
| Switzerland, German first | Amazon.de |
| Luxembourg, English first | Amazon.de |
| Ireland | Amazon.co.uk |
| New Zealand | Amazon.com.au |
| Kenya | Amazon.com |
After launch, check the link’s statistics. Countries shows where clicks came from, and Destinations names each rule by its conditions, so you can see whether the Swiss rules get used. Each breakdown lists only its top ten, so a small store may be missing. Counted clicks aren’t sales: Links doesn’t know whether anyone bought the book.
Keep the link current
If a new edition gets new store addresses, update the main destination and all 15 rules, because editing the main destination doesn’t change the rules. Then retest with the launch checklist before sharing it again.
Make a separate link for each format, so paperback readers don’t land on the Kindle page. Creating links is free, and each counted click costs 0.05 credits. If the credits run out, the link pauses until you add more, so check the balance before a launch.
Links gives your book one short address that leads each reader to their country’s Amazon store, while your store list helps everyone else.